How We Use Cookies

Our website – like many others – will store and retrieve information on your browser through the use of cookies. If you want to learn more about the general use of cookies, please see:

In your browser, you will be able to change your privacy preferences to stop non-essential cookies being set. These cookies let us count visits and traffic sources so we are able to measure and improve the performance of our site. They also help us to find out which pages are most (and least) popular, as well as how our visitors move around the site.

Cross Hire uses Google Analytics for this service – and this uses four first-party cookies. We do not share any of the data that this collects with any other party. The information from these cookies is anonymous – and we’ll make no attempt to use it in order to identify individual visitors or to influence your experience of the site while you are visiting it.

If you do not allow cookies, we will not be able to include your visit in our statistics.


About the Google Analytics Cookies

Google Analytics sets first party cookies via a piece of JavaScript code, which site owners must add to each page they want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google).

In European Union member states and around the world, Google sets the following cookies:

__utma Cookie

A persistent cookie – stays on a computer unless it expires or the cache is cleared. It tracks visitors. Metrics linked to the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations that afford e-commerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookie

These work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc logs the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie and expires at the end of the session, e.g. when you leave the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc can’t tell if a browser or website session ends. If no new page view is logged in 30 minutes, therefore, the cookie expires.

This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among others follow this same procedure.

__utmz Cookie

Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrives from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer, the __utmz Cookie also logs the keyword generated the visit, as well as geolocation data.

This cookie lasts six months. In tracking terms, this Cookie is perhaps the most important as it tells you about your traffic and helps with conversion information – such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie

Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.